Given the Available Options and the Massive Population of Users
Keeping up with your brand's marketing is crucial for any establishment, especially when you're paying for tools to help you reach your target. One of the most sophisticated advertising channels to come off the internet is Facebook. Now, millions of small-to-medium businesses and large corporation marketers create Facebook ad campaigns for their brands. There are numerous studies on crafting effective advertising strategies on Facebook, blogs dedicated to navigating Facebook's available advertising tools, and tips on getting a high return on investment with every ad. Given the available options and the massive population of users, it's no wonder Facebook advertising reigns as one of the most successful advertising tools in the digital marketing world today. In 2018, Facebook found itself in a tight spot once again. Following the events involving British consultancy firm Cambridge Analytica and the breech of 87 million Facebook users' data, people are now taking a ...